"Throughout the campaign, every time a new track went live, the previous one was made publicly available for anyone to share, and when all 11 tracks were revealed, the album became playable over on ."īabyshambles released audio of a new single as it went to radio but before it was available for preorder. "Island Records ran an album reveal campaign in late July using our API, whereby a new track from the album was available to stream every hour, on the hour…on blogs that supported the band from their early days…" "Best flow will get the HALL OF FAME nod from Big Sean via Twitter & Facebook."ĪlunaGeorge chose SoundCloud to stream pre-release music from their debut album: "The campaign launched when ‘Four More Songs’ went up for pre-order and helped to instantly push the EP to number 15 on the iTunes main album charts and the number one spot on the singer/songwriter chart: impressive for a product that wasn’t on sale at the time."īig Sean held a freestyle competition featuring 16 bars from his new single "Beware": All those files were then uploaded as a secret SoundCloud set, waiting to be called upon when needed."Īs preorder numbers grew, more of the song was made available:
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"The biggest challenge in this project was working out how to remove pieces of the song that hadn’t been unlocked yet…We created 100 versions of the audio file, removing 1% of the track at a time. Lewis Watson's team pulled a neat trick to unlock a song in pieces based on preorders. Lewis Watson: Unlocking a Track Piece-by-Piece Select remixes will be available on Federal Prism's SoundCloud account. It’s about creating a music experience, rather than just us putting out a song." "All of our artists were more interested in allowing streaming with this level of interactivity with offering stems than they were in just being on a streaming site.
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"This content will be accessible to fans, remix artists, and aspiring producers who want to access the raw material for songs from all of the label’s artists including TV on the Radio, CSS, Freddie Gibbs, Kelis and more, and who want to take their turn playing with it, repurposing it, and making something new out of it." "this app really be showin some of yall true colors," he concluded.Ĭudi turned off the reply section for his tweet, but many fans could still quote-retweet the post.SoundCheck is an excellent corporate blog with news of SoundCloud updates as well as regular examples of how musicians are using the service.įederal Prism: Offering Stems for Remixesįederal Prism, a record label co-founded by TV On The Radio's Dave Sitek, is taking a new approach to remixes by releasing stems for new music before it's available commercially. He added that it was one of the reasons why he wanted to stop creating music because some fans can be "toxic and not cool." Kid Cudi finally broke his silence regarding the issue, saying anybody talking badly about him removing his song from the platform showed who they truly are. There were also supporters who got his back and defended him for his actions, with one fan saying the comments that the listener who loved the SoundCloud version made can be taken as "disrespectful" as it's not expensive to buy a song on iTunes or have a membership on streaming platforms. dude lame af for that," one wrote.įans bombarded the reply section, saying Cudi was "so salty" for doing it as it wasn't "that deep." "kid cudi took love off soundcloud cuz a fan said they enjoyed that version more than the official release. The rapper garnered mixed reactions on Twitter after doing the big move, with one fan labeling him as "lame." READ ALSO: Nicki Minaj New Album Coming Soon: Rapper Teases Fans About Future Projects Including Music, Acting, and More! Kid Cudi Responds to Fans Calling Him Out After Removing 'Love.' on Soundcloud There was also some instrumentation that isn't included in the single released in major platforms.
The outlet noted that both songs sound alike, but the official version has a detailed mix compared to the old one. The musician then responded by quote-retweeting the post, telling the listener that he already released the track officially as it is now available on major streaming platforms like Spotify and Apple Music.Īnother fan chimed in, saying the original version accessible on SoundCloud "hits different," meaning it sounds better than the official release.įollowing this, the song had been pulled out from the music platform. The user captioned the post with, "I f** love u you so much for making this masterpiece." Kid Cudi is being called out on Twitter after deleting a song from a streaming platform that one of his fans truly loved what happened?Īccording to XXL Mag, a fan took online to share a screenshot of the rapper's song "love." being played on SoundCloud.
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